WordPress.com own­er Automat­tic that has last week been report­ed to pur­chase rival Microbloging site Tum­blr. The deal is being report­ed to be below $3 Mil­lion, far below the hyper val­u­a­tion of $1.1 Bil­lion that Yahoo paid in 2013. Back then Yahoo was buy­ing lots of start up com­pa­nies as part of a revi­tal­i­sa­tion dri­ve by …

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